Steps to compiling a "white paper"...
1. Executive Summary
2. Introduction
3. Problem Assessment
4. Solution Presentation
5. Case Study
6. Conclusion
White Paper by Chris Buck 06/23/12
Define and apply "initiative" to all assignments. (6-24-12)
White Paper by Chris Buck 06/24/12
Experiential Assessment 19:
Initiative is the power or opportunity to act or take charge before others do.
Start with your Executive Summary. Memorize the first two lines of "Sales" then blog from memory those lines. (6-24-12)
White Paper by Chris Buck 06/25/12
Experiential Assessment 20:
The first two lines of sales are establish the decision maker. The second one is Prepare properly... know the needs of the decision maker...know your product, service, and the benefits.
Very good...memorize the next two steps of your "sales" category in your Executive Summary and blog steps 1, 2, 3, and 4 from memory tomorrow. (6-25-12)
White Paper by Chris Buck 06/26/12
Experiential Assessment 21:
The first step of sales is establish the decision maker. The second step is know the needs of the decision maker...know you product, service and the benefits. The third step is show how your product, service, and benefits are customized to the customers needs. The fourth step is...
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assessment, business, case study, concept, consultancy, opportunity, presentation, success, summary
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